“In my first few weeks, I have learnt that VetSouth is a unique business in the amount of touch points it has with its clients. I see my role is to help the experience flow down through to the retail chain offering, so that clients know they are valued, are being looked after and will want to return.”

Born and bred Southlander Steve Kelly has recently joined the VetSouth team as our new retail sales manager and has hit the ground running, with a passion for ensuring our clients get access to the experience VetSouth has to offer.

Steve has over 20 years in agricultural sales under his belt, having worked for leading companies such as agri-technology co-operative Livestock Improvements (LIC) and dairy tech supplier Milfos.

Most recently, he did a seven-year stint at livestock identification specialist Allflex, where he held various roles from South Island area manager to national sales manager, leading a team of area managers around the country and dealing with key customers.

Steve grew up on a sheep farm near Riversdale and went to school in Gore, where he now lives with his wife and four children.

Making the move to VetSouth was an opportunity for Steve to work within his local community, use his agricultural knowledge for good and put his customer-focus at the forefront. 

“I understand agriculture and the challenges that farmers are facing everyday. I am also always striving for operational excellence, as I know the benefits for both the business and the customer.

I have a strong personal and professional network and understand relationships and the importance of them, both internally within the team and externally with customers.

Without customers, a business is going to struggle. I am a firm believer that if a customer has a fantastic experience with a company, they will return, so my goal is to help VetSouth to achieve that.”